Financial Analysis & Reporting in Northern Virginia & DC

    You have financial statements. But do you know what they actually mean? Analysis turns your P&L and Balance Sheet into actionable insights—so you can identify profit drivers, understand cash flow, and spot problems before they become crises.

    We don't just hand you numbers. We explain what's working, what's not, and what to do next—in plain language you can actually use.

    Book a Free CPA Call

    What Financial Analysis & Reporting Includes

    Analysis goes beyond the basic statements. We dig into your data to find patterns, problems, and opportunities:

    Revenue and margin analysis by service, product, or project
    Expense trend identification and categorization review
    Period-over-period comparisons (month, quarter, year)
    Variance analysis: actual vs. budget or prior periods
    Profitability analysis by customer, segment, or location
    Cash flow pattern analysis and visibility
    Key performance indicators (KPIs) tracking and reporting

    Analysis requires reliable underlying data. That's why we recommend pairing it with monthly bookkeeping and financial statement preparation.

    Who This Is For

    Owners who want to understand what their numbers actually mean
    Businesses trying to improve profitability or cut unnecessary costs
    Companies making growth, hiring, or investment decisions
    Owners who've been guessing about where the money goes
    Businesses wanting to track progress toward financial goals
    Owners preparing for sale, valuation, or investor conversations

    The Difference Between Bookkeeping and Analysis

    Bookkeeping records and organizes your transactions. It answers: "What happened?"

    Analysis interprets that data to find meaning. It answers: "Why did it happen? What should I do about it?"

    You need clean, accurate books before analysis is meaningful. If your books aren't current, we'll start there:

    What You Get (Deliverables)

    You'll receive clear, actionable reports—not dense spreadsheets you'll never look at:

    Monthly or quarterly financial analysis summary
    Trend reports showing changes over time
    Variance reports comparing actual to budget or prior periods
    KPI tracking dashboard or summary
    Profitability breakdown by segment (if applicable)
    Plain-language insights and recommendations

    Want to take analysis further with forward-looking projections? Explore our budgeting & forecasting services

    Common "Weird" Situations This Helps Solve

    If any of these sound familiar, financial analysis can help you figure out what's really going on:

    "I'm profitable on paper but never have cash."
    "I don't know which services actually make me money."
    "My revenue is up but my margins are shrinking."
    "I can't tell where all the expenses are going."
    "I'm growing but don't know if I can afford to hire."
    "My accountant gives me reports but I don't understand them."

    Ready to actually understand your business finances?

    Book a Free CPA Call

    How Financial Analysis Supports Tax Planning

    Good analysis doesn't just help with operations—it feeds directly into smarter tax planning. When you understand your profitability, cash flow, and cost structure, you can:

    • Make informed quarterly estimated tax payments
    • Plan year-end moves to minimize tax liability
    • Optimize owner compensation and distributions
    • Evaluate whether your entity structure still makes sense

    Our Financial Analysis Process (3 Steps)

    We keep it straightforward. Here's how we turn your data into insights:

    1

    Gather & Verify

    We pull data from your reconciled books and identify the metrics that matter most for your business.

    2

    Analyze & Compare

    We identify trends, compare periods, calculate variances, and find what's driving your results.

    3

    Interpret & Deliver

    We translate the numbers into clear insights and walk you through findings so you can take action.

    QuickBooks-Friendly Reporting

    If you use QuickBooks Online or QuickBooks Desktop, we can pull data directly and generate reports tailored to your setup. We also help optimize your QuickBooks configuration so the reports you need are easier to generate going forward.

    Need help with QuickBooks setup or configuration?

    FAQs About Financial Analysis & Reporting

    How is financial analysis different from just getting financial statements?

    Financial statements show you the numbers. Analysis tells you what they mean—where you're profitable, where you're leaking money, what's driving your results, and what to focus on next. Statements are the data; analysis is the insight.

    How often should I get financial analysis done?

    Most businesses benefit from quarterly analysis. If you're in a high-growth phase, making major decisions, or managing cash flow challenges, monthly analysis may be more appropriate. We'll recommend a cadence based on your situation.

    Will you explain the analysis in plain language?

    Absolutely. We don't just send reports—we walk you through them, answer questions, and make sure you understand what the numbers mean for your business. No jargon, just clarity.

    Can financial analysis help with pricing decisions?

    Yes. Understanding your true margins, cost structure, and profitability by service or product helps you price more strategically and identify which offerings actually make you money.

    What if my books aren't clean or reconciled?

    Analysis is only as reliable as the underlying data. If your books aren't current and accurate, we'll recommend starting with a cleanup or monthly bookkeeping first. We'll assess during our initial call.

    Do you provide KPIs and dashboards?

    We can set up key performance indicators tailored to your business and review them with you regularly. Whether you want a simple monthly summary or a more detailed dashboard, we'll customize to your needs.

    Is financial analysis only for larger businesses?

    Not at all. Even small businesses with $200K–$500K in revenue benefit from understanding their numbers better. In fact, smaller businesses often see the biggest improvements because there's more low-hanging fruit to identify.

    Get Insights, Not Just Numbers

    Book a free call and let's discuss what you want to learn from your financials. We'll explain how analysis works and what it can reveal about your business.

    Book a Free CPA Call
    Hollins & Hur logo

    Small business accountants in Manassas, VA serving Manassas, Gainesville, Haymarket, and small businesses across Northern Virginia & Washington DC. We provide bookkeeping, tax preparation, tax planning, and advisory support so businesses can grow with confidence.

    Phone: (571) 222-4765

    Email: sales@hollinsandhur.com

    Gainesville • Haymarket • Manassas

    8506 Wellington Road, Suite 201

    Manassas, VA 20109

    © 2026 Hollins & Hur. All rights reserved.

    Hollins and Hur is the brand name under which Hollins and Hur Accounting and Tax and Nautilus Financials LLC and its subsidiary entities provide professional services. Hollins and Hur Accounting and Tax and Nautilus Financials LLC and its subsidiary entities practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Hollins and Hur Accounting and Tax is a licensed independent CPA firm that provides attest services to its clients. Nautilus Financials LLC and its subsidiary entities, which are not licensed CPA firms, provide tax, advisory and other non-attest services to its clients. The entities falling under the Hollins and Hur brand are independently owned and are not liable for the services provided by any other entity providing the services under the Hollins and Hur brand. Our use of the terms "our firm" and "we" and "us" and terms of similar import, denote the alternative practice structure conducted by Hollins and Hur Accounting and Tax and Nautilus Financials LLC and its subsidiary entities.