Ongoing Business Advisory

    Profitability Reviews in Manassas, VA

    Do you know which products, services, or customers are actually profitable? Many Northern Virginia and DC area business owners are surprised when they dig into the numbers—revenue doesn't always mean profit.

    We help you cut through the noise with margin analysis, expense reviews, and pricing pressure tests. You'll know exactly what's driving your bottom line—and what's dragging it down.

    Book a Free Advisory Call

    What a Profitability Review Covers

    A profitability review goes beyond your P&L to understand where money is actually made and lost. This connects directly to your cash flow planning and growth strategy.

    Gross margin analysis by product, service, or job type
    Customer and client profitability segmentation
    Overhead allocation and fixed cost review
    Expense trend analysis and leak identification
    Pricing pressure test and margin sensitivity
    Contribution margin by revenue stream
    Break-even analysis and volume thresholds
    Actionable recommendations with priority ranking

    Who This Is For

    Business owners across Manassas, Northern Virginia, and the DC area who need clarity on what's actually making money.

    Margin Pressure

    Revenue is up but profits aren't following—something's leaking

    Strategic Decisions

    Evaluating which products, services, or customers to focus on

    Pricing Questions

    Need data to support pricing decisions or rate increases

    Hidden Problems

    Sense something's off but can't pinpoint where the money's going

    Growth Planning

    Want to scale what's working and cut what isn't

    Multiple Lines

    Run multiple services or products and don't know which are carrying the load

    The Most Common Profit Problems We Find

    After reviewing hundreds of small business financials, these are the patterns that show up again and again.

    Underpriced Services

    Services that look busy but don't cover their true costs when overhead is allocated

    Unprofitable Customers

    High-maintenance clients who consume disproportionate resources relative to revenue

    Hidden Expense Creep

    Slow increases in costs that erode margins over time without anyone noticing

    Wrong Revenue Mix

    Growing low-margin work while high-margin opportunities go underinvested

    Overhead Misallocation

    Fixed costs spread evenly when they should be weighted by actual resource use

    Volume Assumptions

    Pricing based on volume targets that never materialize, leaving margins thin

    Profitability Depends on Clean Financials

    Margin analysis is only as good as the underlying data. If your books have gaps, miscategorized expenses, or unreconciled accounts, any analysis will be flawed. We can help you get your financials in order first.

    What You Get (Deliverables)

    Every profitability review results in clear, actionable outputs you can use immediately—feeding directly into your cash flow planning and owner distributions strategy.

    Written profitability report with findings and recommendations
    Margin analysis by service, product, or customer segment
    Expense review with identified leaks and trends
    Pricing analysis with sensitivity scenarios
    Priority action list with expected impact
    Dashboard or summary for ongoing tracking

    How Profitability Reviews Support Tax Planning

    Profitability data shapes your tax strategy. Knowing your true margins helps with estimated tax projections, year-end planning, and entity structure decisions.

    Our Profitability Review Process (3 Steps)

    1

    Data Collection & Baseline

    We gather your financials and operational data, establish baseline metrics, and identify the key questions to answer. If cleanup is needed, we'll flag that first.

    2

    Analysis & Segmentation

    We break down profitability by product, service, customer, or job type. We identify margin patterns, expense trends, and areas where money is leaking.

    3

    Findings & Action Plan

    We present our findings in a clear report with prioritized recommendations. You'll know exactly what to do next and what the expected impact should be.

    FAQs — Profitability Reviews

    How often should we do profitability reviews?

    We recommend quarterly reviews for most businesses, with deeper annual analysis. For businesses in flux (growth, new product lines, market changes), monthly reviews may be valuable. The right cadence depends on how fast your business is changing.

    What data do you need from us?

    We work with your existing financial statements and supplement with operational data as needed—things like customer counts, job-level data, product sales mix, or service hours depending on your business model.

    Will you tell us to fire employees or cut costs?

    Our job is to give you clear information, not make decisions for you. We identify what's working and what isn't, then you decide how to act on that information. We provide analysis and recommendations—you make the calls.

    How is this different from regular bookkeeping?

    Bookkeeping records what happened. Profitability analysis helps you understand why it happened and what to do about it. We go beyond the numbers to identify patterns, trends, and actionable opportunities.

    Can you help if our books are messy?

    Yes, but we'll need to clean them up first. Profitability analysis is only as good as the underlying data. We offer bookkeeping cleanup services that can get your financials ready for meaningful analysis.

    What kind of businesses benefit most from profitability reviews?

    Any business with multiple revenue streams, service lines, customer segments, or product categories benefits. If you're unsure which parts of your business are actually profitable, a review will give you clarity.

    How long does a profitability review take?

    Initial reviews typically take 2-3 weeks depending on data availability and complexity. Ongoing quarterly reviews are faster once we've established baseline analysis and reporting frameworks.

    Ready to Understand Your Margins?

    Let's dig into your numbers and find out what's really driving your profitability. Serving Manassas, Northern Virginia, and the DC area.

    Book a Free Advisory Call
    Hollins & Hur logo

    Small business accountants in Manassas, VA serving Manassas, Gainesville, Haymarket, and small businesses across Northern Virginia & Washington DC. We provide bookkeeping, tax preparation, tax planning, and advisory support so businesses can grow with confidence.

    Phone: (571) 222-4765

    Email: sales@hollinsandhur.com

    Gainesville • Haymarket • Manassas

    8506 Wellington Road, Suite 201

    Manassas, VA 20109

    © 2026 Hollins & Hur. All rights reserved.

    Hollins and Hur is the brand name under which Hollins and Hur Accounting and Tax and Nautilus Financials LLC and its subsidiary entities provide professional services. Hollins and Hur Accounting and Tax and Nautilus Financials LLC and its subsidiary entities practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Hollins and Hur Accounting and Tax is a licensed independent CPA firm that provides attest services to its clients. Nautilus Financials LLC and its subsidiary entities, which are not licensed CPA firms, provide tax, advisory and other non-attest services to its clients. The entities falling under the Hollins and Hur brand are independently owned and are not liable for the services provided by any other entity providing the services under the Hollins and Hur brand. Our use of the terms "our firm" and "we" and "us" and terms of similar import, denote the alternative practice structure conducted by Hollins and Hur Accounting and Tax and Nautilus Financials LLC and its subsidiary entities.